Editing the music video

Before I edit every time, I dump the footage that I want to use from the SD card into a folder. This archive was named "actual footage" in order to import all the videos at once. Once those were placed as raw footage in the editing studio, it was time to edit. At first there were 12 scenes, according to our storyboard. Although there were many takes, Darwin and I had to agree which video out of all would be best fit for the final scene. I placed all of the footage onto the track as the first step. Secondly, I went through all of them and muted the audio. When editing, I analyze how the scenes work and what could be removed. I had to shorten the length of some videos because the actual scene would be enacted in the middle of the video. I played around with the speed in some of the clips, which worked when videos were too slow.

There is a setting in "iMovie" where you can stabilize a shaky video. I could say that this was used for multiple scenes. It helped to a great extent because it makes our music video smoother. Then, Darwin taught me how to get an audio clip from his laptop. I had to go copy the link of a YouTube video of the song, and download it as an mp3 audio. It was added to the third track in the editing studio. I had to start the song halfway into the first verse. I cut the audio clip and shortened it to our last lyric at the end of the video. The song was 1 minute and 8 seconds long when edited, and that is how long the music video was expected to be.

While I was editing scenes 3,5, and 6, I did not like the way they were put together. I also realized that one of the scenes was filmed wrong, since I was following the storyboard. Also, when I thought I finished editing, the video was 58 seconds long. I had to think about adding a scene and re-filming the other ones, which took place on 12/01. The new footage was imported again, and it made the final product longer. One main thing I had to work with while editing was fitting the lyrics with the write scenes. I wanted scenes 5-7 to fit with the song, but it wouldn't have the start of Verse 2 to start with scene 8. However, I had to make Verse 2 to fit with the scenes after 8 because then the song would end correctly for the music video. I added transitions (cross-dissolve) to identify that there is a crosscut from being in different locations. The project was finally finished after this step and Darwin exported the video. 

Reshooting

On November 23, Darwin and I were able to film everything on the storyboard. When we edited the footage the following Monday, we realized that one of scenes looked too choppy. I tried to fix the video by editing the best I could, but the entire thing ended up being too short. I wanted to re-film some scenes so that they could be longer. On Tuesday, I got home and made my friend Emily be the cameraman. The scenes that needed to be longer were the ones of me crying and scrolling through pictures of the couple together. I had to make it more clear that I was crying over a relationship, so I smeared a bit of mascara and used mater droplets. I finished those scenes on Tuesday and was planning to meet up with Darwin and Juan on Friday. Unfortunately, Darwin had plans and we could not do anything until Sunday (12/01).

On Sunday, I picked up Darwin and Juan and edited once we got home. I had to analyze what scenes we needed to record again. I also suggested to Darwin that we add another scene of the car driving and arriving at the girlfriend's house. We needed our prop, which were the fake flowers to be in the passenger seat, then we told Juan new orders for the scene. We did not want him putting on his seatbelt because he would just be getting to the house and parked. Afterwards, I recorded a few takes of Juan changing the gear using the stick shift. He then had to pause while taking out the keys and look over to the flowers he bought her. The movement I used for this shot was a tilt down to the flowers. This was supposed to graphic match to the scene of Juan giving me the flowers. With our first rough draft of the video, these scenes were not put together and it did not work.

Since we were already using the car, I had to get in and drive around the corner and begin from the street. Darwin had the camera and I was the driver because it is my mom’s car. I am the only one trusted with driving because I have my license and I am her daughter. We shot a couple takes of the car driving and going onto a driveway. At first, I was worried that since the windows were not tinted, the camera could see who was driving. However, since it is a moving car, no one would be able to see who is in it. I had to be careful during these takes because I did not want anything to happen to the car. I had to wait for cars to pass by before parking onto the driveway. My reflection of this scene is that we only added it because we needed more time. Also to establish that the boyfriend is leaving his mistress’ house and driving to his new location.

Filming the music video

I was able to film some scenes and be the actress in the music video. There was no other girl that could play the part, and Darwin and I asked our friend Juan, to play the boyfriend. I needed pictures of Juan and I together in order to have me scrolling through pictures in the first scene. Once we finished with that, I was recorded from an over-the-shoulder shot, with the TV on to add more detail. I used eye drops to make it seem like I was crying in the second scene. There were many takes for both of these scenes, probably 12 in total. The next easiest scene was of me in the kitchen cutting some type of vegetable to make it seem like I was cooking. I prepared by taking out a cutting board and choosing a knife. I had nothing in my fridge for food, so I took the next best thing which was a pepper. When filming, the camera was at a high angle looking down on me.

Now we had to shoot two scenes in a room, because it was supposed to be at night and the couple would be asleep. To make it believable, I had to close the curtains (which shut-out light) to make it "night-time." I got under the comforter, and pretended to sob while Juan laid next to me. We had to have our backs facing each other, because that is what depicts the mood of the clip. I kept laughing while recording this scene, but it worked out because it looked like I was crying. After filming mostly in the house, Darwin, Juan, and I took the setting outside, across the street from my house. We needed a different house to distinguish that the boyfriend is not in the same location. I asked my neighbor in advanced if we can use his house as our setting. For the scene of the boyfriend backing out in a car, I asked my mom if we could borrow her new car.

It was my turn to be behind the camera, and my plan for these next scenes were very detailed. I recorded Juan and my friend, Emily, walking out of my neighbor's house together. Once I was done with that, I filmed Juan in the car looking at bouquet of flowers in the passenger seat. This took a couple of takes because the car is an awkward size to be able to record his face and pan down to the flowers. Darwin had to take Juan's place for the next scene, because it involved him driving. I got in the backseat of the SUV and shot a couple of takes of Darwin driving the car. I had to go back to being the girlfriend in the next few scenes. One clip was of Juan and I eating together for dinner. Darwin filmed me bringing food to the table and sitting down.

Lastly, Darwin filmed Juan arriving at my house; his role was to play the boyfriend and have him bring flowers to his girlfriend (which is me). My part was to open the door, realize he brought me flowers, and kiss him on the cheek as a way of saying thank you. This scene painfully had a lot of takes in order to get the right one. The last take is the clip we will end up using because it went smoother.

Storyboard

Costumes: The characters in the music video will be wearing both a formal and informal clothing throughout the video. Since the girlfriend is cooking up dinner at home for a mini-date, they will need to wear formal clothing. However in other scenes before and after the date, they will be wearing regular informal clothing.

Lighting: We will be mostly using natural lighting in our film. Whenever we are outside we will be using the natural lighting, as well as when we are in the kitchen, since there are a lot of windows for natural lighting. We will use the ceiling lights in the room to dim the lights during the dinner and sleeping scene, along with some candles to light them too.

Acting: In the beginning, the girlfriend already knows about her man cheating, so she is in a sad mood from the start. The man however, is in an elated and energetic mood after leaving the side chick's house and coming home to his girlfriend. At night in the bedroom, the characters will have to pretend to be asleep.

Makeup:  The girlfriend and the side chick will both be wearing makeup. They are both at home so there isn't anything that special. So they will be wearing simple makeup, especially the girlfriend for their dinner.

Props: Actors in the music video will be holding multiple things, such as the girlfriend using a phone to scroll through old pictures. Flowers will be needed for the the boyfriend to give to his girlfriend; to cover the fact that he is cheating on her. The girlfriend will be making dinner, so she needs kitchen supplies to prepare the food (cutting board, knife, pan, ingredients). She will also need two plates full of food in order for her to bring it to her boyfriend and have a dinner. Candles will be lit at the dinner table.

Setting: There will be two or three settings in the music video. In these settings, it will involve houses, and rooms inside of one. There needs to be scenes of the mistress' house and the boyfriend leaving it. The rest of the video will be shot in the girlfriend's house: in the living room, front door, kitchen, and bedroom.

Camera angles, movements, and shots: All the angels will be filmed differently in some scenes. The scene where the boyfriend is in the car will be a low angle and where the girlfriend in cooking in the kitchen will be shot at a high angle. Most common movements that will be used is panning and tracking shots. For example when the boyfriend is leaving the mistress' house. Over the shoulder shot of the boyfriend driving out of his mistress' driveway. Lastly, in the second to last scene, we plan on using a aerial shot of the bed, to show that the couple is "sleeping." Medium shot of the boyfriend in  bed.

Editing: There will crosscuts where the girlfriend is cooking while her boyfriend is on the way home. Also we incorporated a cutaway into the flowers in the car, to the next scene of the boyfriend gifting his girlfriend the flowers when he gets home. Another cutaway used was at dinner, where the girlfriend is bringing the food and you can see the boyfriend using his phone. Next scene will be of the phone getting a lot of notifications.

Sounds: Since this is a music video, the sound we will be using all throughout the film is the song. The song we are using is "I'm Not The Only One" by Sam Smith. We also might use small sound effects in the video like a car starting or knife chopping.

                                                                                      

Planning

1.) Location: In our project, we will be meeting at my house to discuss how we will shoot. Most of the shooting will be done there. We will decide whether or not we want to move locations for specific scenes if necessary. We plan to shoot mostly in her kitchen and dining room. As well as one of the bedrooms and the living room.

2.) Health and Safety: In one of our scenes, we plan for the woman in the relationship to make dinner for her family. Meaning that items in the scene can be prone to injure us. We will have band-aids nearby in case anybody gets accidentally cut. We will also have a phone available to call an ambulance in case anything gets really serious. Other safety measures we'll have is to be careful around the pool at my house. There also might be a scene near a fireplace, and we will have a fire extinguisher nearby in case anything gets out of hand.

3.) Props: Our props would have to match with the setting, and we plan on filming at my house, mostly in the kitchen. There needs to be a knife because the girlfriend is making food for her cheating boyfriend. Other kitchen supplies could work as well, like a cutting board or a pan. We also need our phones and a dinner table that is ready for food to be eaten upon. Other small details, such as plates and candles should be a nice touch for a homey feel. Some fake flowers are needed for the boyfriend, to give to his girlfriend when he gets home.

4.) Costumes: My partner and I just want to have a normal couple, who are basically in their freshman year of college, and high school sweethearts. Actors have to dress this age, and the girlfriend will be at home, so the costumes would be casual. Jeans and a comfy t-shirt, or maybe an outfit that is suitable for "date night." One of the scenes will be the girlfriend looking through her phone of old pictures with her boyfriend. There are no pictures of both actors together, so there will be a photoshoot with different outfits of the couple. Overall, the costumes would not give off an elegant vibe like how the original video for the song is.

5.) Schedule:

• 11/18: No class today, planning will begin the next class.
• 11/19: We begin planning our music video: figuring out the location, when the project is due, how much time we will have to film and edit, etc.
• 11/21: Writing storyboard and planning to film for the weekend. Blogs due at midnight. 
• 11/22: Check out the camera to use for filming that weekend. We need to get it before everyone else because there is a limited amount. Photoshoot and maybe a couple scenes shot at a movie theater.
• 11/23:  I invited another group to film their project at my house, so we will be filming there the entire day. Not every scene will be completed.
• 11/25: Media class starts that day (a two-day week at school). Darwin will bring his laptop in order to begin editing the footage that we have so far. (Has been dumped into the computer over the weekend) There is a filming blog due that night from what was recorded on 11/24.
• 11/26: After-school filming at my house.
• 11/27-30: (Thanksgiving break) Last-minute recording 
• 12/2: Filming blog #2 due at midnight.
• 12/4: Last-minute editing
• 12/6: Project due in class

Presenting and Researching new project

My class is transitioning from our commercial project to a new one, which is a music video. I really liked the whole process of producing a way to present a favorite product, for example, thinking of a theme to follow and working with our mis en scene. However, my partner and I are moving into a more creative area for filming. We have to choose a song and  create a whole new video that goes with it. We cannot copy an existing video, it is a completely new music video. It will be difficult to record with only two people as a group. This is because we plan on having more than one actor in the film.

Originally, we had three group members discussing song choices. The list started off with five songs, each a different genre. My friend suggested to add a Hip-Hop song, but I couldn't find ideas for the video. The rest of the songs were either pop, R&B, or alternative. We had a tough time when we shortened the list to 3 songs. That was a bad idea because each of us chose a different song. In the end, my friend Darwin and I had chosen a song.

The song we final decided on is "I'm not the Only One" by British singer, Sam Smith.  It is a slow pop song with a depressing theme. It talks about someone's lover who figured out that they are being cheated on. In the music video, it is a wife who is having a mental breakdown while it flashes to her husband having an affair with a woman. There are variety of shots and angles, for example, hand-held shots, low, and eye-level angles. The sound at the beginning of the video is of dialogue between the couple before the guy leaves the house. Background noise is also added, birds chirping, rustling leaves from the wind, and a car engine. Scenes that have been edited were probably to fix lighting, besides that, there are no transitions, only cutting to different scenes that are happening at the same time. Mis en scene for this video is very simple for a broken love story:

1.) The actors in the music video are wearing nice, formal clothing. The wife is dressed with a white long beautiful dress, similar to wedding dress. Husband is wearing a tuxedo.
2.) Natural lighting is in most of the video. There are also studio lights from a high angle for when the artist is on stage performing the song. Blue and dark lighting establishes the setting of a club/bar.
3.) There are more than 2 actors in the music video. There is the original couple and the mistress that the husband is cheating with. The artist is seen as the entertainer in the club/bar, singing the song.
4.) When there are clips of the wife, she is seen crying, meaning her mascara is streaming down her face. However, both women are wearing makeup that you wear when you’re going out. (Glam/casual)
5.) Props in the video are things such as alcoholic drinks, a cigarette, and bottles of lighter fluid to light a fire.
6.) There are multiple settings found in the video. It starts at the house of the couple, and it switches to the bar, and the bathroom in the bar/club. The wife is even seen going to a local convenience store.

Editing Journey (Oct 25-Nov 6)

On October 25, our classmates had to wrap up filming and use the school's computers to begin editing. This is if they did not bring their own laptops to edit their projects. This assignment was supposed to be finished by the 29th. Except, when they came to class and began to work on their commercials, the editing studio seemed to not work. This was bad news because the class could not work on their video project. However, it turned out completely fair because my teacher extended the date (November 11). She also promised that the computers would be fixed by the next time we would walk in. This gave my classmates more time to edit. In the meantime, they were given the task to blog about editing, but most of them could not really tell the truth. Instead, they blogged about not being able to edit, and what their expectations were.

My group did not find this an inconvenience we had my friend's laptop to work on our commercial.
The class was blogging while we were editing our commercial. We were happy with our results after every member had put in their own work and inputs. We had finished and began exporting the movie, but then my group and I realized we had to get our editing blog done. That is where I discussed what work I did while we were editing our commercial. We managed to work all the way until the end of class and submit it before leaving. We had successfully finished on October 29th and had completed before anyone else could. On Halloween, I reviewed our material to make sure our plan did not get messed up. One of the members had left on a trip, so Macy and I decided to show our teacher our final product. She ended up thinking that our commercial was very creative and loved the way it came out.

On November 4, our teacher announced what would be the plans for this week. She told our class that we would be allowed to edit for 2 more days. My classmates were given the time that was promised. This allowed them to create their commercial the way they wanted to. My friend and I were left to observe other groups as they finished up their editing. We even got to view a friend's PSA on vaping. We finally got to send our commercial to our teacher, and that way, we wouldn't have to worry about turning it in later. November 6 came around, and it was the last day to edit; everyone was adding their final touches. It was the last day because our class needs to work on our critical reflection questions next time. These important questions and the commercial will both be due on Monday, November 11.

Editing the Commercial

My group and I began editing after we finished recording on Friday. We dumped the rest of the footage onto one of the member's laptop, and proceeded to import all of necessary ones into iMovie. We took the SD card and inserted it into computer. To be cautious, we added all of our footage onto a USB drive as well. This is to have a back up just in case our videos delete or get corrupted. The recordings were imported to the editing studio and placed into the section of raw footage. I watched as Darwin added all of the videos onto the second track. I was the one who gave him advice as to where the clips should be placed. As a group, we established the sequence of all 12 scenes and then had to figure out transitions, lighting, and speed. 

With the first clip, we had to adjust the clip to make it look brighter. This is because the rest of our videos were shot in natural lighting. Besides checking how the footage looks, we had to crop some clips in order to reach the time limit, and not have ones that are too long. We were expecting to not have enough time for our vans commercial, but it ended up to be a second more. I never really helped edit the scenes, but I was the one giving my opinion of what should happen. I did have to take control in order to change the audio of some clips. For example, we basically had to mute all the clips since we wanted music instead of background noise. We planned to add a classroom bell sound to the beginning of the commercial. This was to confirm that the setting was at a school. However, we liked how the commercial worked properly without any noise, so I was in charge of just adding the music. 

The song we chose was an oldie called Blitzkrieg Bop by the Ramones. It fit with the idea of the commercial because it matched the feeling of being a delinquent skater. The beginning of the song started with just rock instrumental. I had to crop some of it because the actual lyrics were being sung at 30 seconds. My job was to match a part of the song with the commercial. The clips I used to help me with this was the ones where we made footwork. The first verse starts playing at the beginning of the scene, where the foot movement began. to continue, at the end, before the second to last scene, we had to make a clean transition of my foot into the camera, and Darwin's foot walking up the stairs. We also added the logo to the end of the commercial. What was bad about this is that we did not really know how to make it dissolve-in on the scene. 

Filming the Commercial

My group and I only had an hour and twenty minutes to film every scene for the "Vans" commercial. I believed that was not enough time to record and I ended up being correct. This is because we still have to record a couple of scenes again before we can begin editing. When we first got to class, I got our equipment and we left to go shoot our first take on the stairs. I could not really help with this part since my other group member was just running down the steps. While they filmed that scene, I was practicing how to jump onto the skateboard for the next section. We finished after a few takes, and we changed locations for me to do the jumping. I was nervous to do it on my own, so I had my friend hold my hand since it was a close-up shot, which means you could not see what was really happening. I had to change into another pair of shoes while filming this, in order to have a variety of takes.

We finished this and continued to film the rest of our scenes outside of the cafeteria. In this fourth clip, it was an extreme close up of the skateboard, and I had to kick it up and catch it as if I was done riding. I had to practice a few times because the board is longer than I am, but it all worked out in the end. Our next plan was to use a friend to help us film a three-shot, however, it did not go accordingly and so we went with our backup. Our group set up the tripod, and I had to be walking while carrying the longboard and make it seem like I was meeting up with a friend. We recorded a few takes, and now I was in charge of recording the upcoming segment. I used the tripod to get a steady shot of another group member walking up the stairs with "vans attire." I made sure the lighting and angles were fine. I wanted her to go up the stairs at various speeds, and that is what each video was made for. We ended this and went to the first location to end recording for the day.

There was a certain part where I had to change into different styles of vans in order to film my feet movement. We all made some footwork and I ended the scene with this clever shot of me putting my foot in front of the camera's lens. This was supposed to transition smoothly with the next scene being a pair of regular shoes walking up the stairs. I was not the one who had the camera, but I think we need to have more takes with this clip in order to get it perfect. After reviewing the footage, I realized I was more of the actor in the commercial than the one actually recording. I was the one who could fit in the different styles of shoes. Thus, I had to be the one who was being filmed. I feel as if this project is quite straightforward because we had to replicate a very simple style. All in all, we are presenting the product we are trying to sell in a professional, yet, creative fashion.

Storyboard

We made a storyboard during class with simple drawings and illustrations on how we plan to make our commercial. Since the commercial is approximately 25-30 seconds long, and each scene is about 5 seconds long, we needed to use 6-7 scenes in total. In the storyboard, we will figure out what camera angles and shots we will be using. As well as the roles we will be playing and how we will edit the raw footage to the final product. In the storyboard, the costumes and clothing we will be wearing will be decided and planned for when we will shoot.

 In our first scene, we sketched out our idea of a three-short of the three of us sitting at a desk together doing our work as the bell rings. In the scene, a person will walk to the right in front of the three students, and a graphic match will connect it to the next scene. In the second scene, the camera is still as the person walks down steps, showing their Vans apparel. In this scene the camera will flash pan to the right, transitioning into the third scene. In the third scene, it will be a medium close-up of a person’s feet, wearing Vans shoes, getting on a skateboard and skating away towards the right as the camera flash pans.

In the next scene, the person who was skating in the previous scene will have arrived to his destination and meet up with his friends as they walk into the cafeteria. This scene will be a two shot of him and his friend, who are both wearing Vans apparel. In the fifth scene, a new person appears as the two other boys disappear into the cafeteria. The new girl is walking to the left and the camera does a tilt/zoom into shoes. This scene is a medium long-shot. In the sixth scene, there will be different close-up takes with different pairs of shoes. Each take involves the same movement; walking and dancing. We will then edit the footage together to make a graphic match of all the shoes together in one motion. In the final scene, the last pair of shoes from the previous scene will be walking out of frame and down the stairs as the Vans logo appears.

All of our scenes will be mostly naturally lit using the sun’s lighting. However there will still be parts with artificial lighting from the rooms. When we actually start filming our commercial, we will shoot the first scene first. Then we will shoot the scenes with the skateboards first, because we have limited time with them. We will shoot multiple takes of the same scene in case of any unpredictable mishaps that may appear in the background or anything else. We will be bringing in a laptop form home and be using iMovie to edit. This is to make it easier to edit our film. All of this planning from the storyboard is done to have everything ready and prepared for when we shoot to maximize productivity. We go in depth with our misc-en-scene and our angles and other factors. In the end, we will have the film ready to edit and implement our plans on how we want to edit it.

Editing Lesson Blog

Today in class, I learned what the process of checking out a camera and the equipment is. Besides the point, I learned how to edit footage once it is imported onto the editing studio. My group will have one SD card to use for footage, and every time we film, we have to dump our recordings onto the computer/desktop. Once the footage is dumped, we will have to import it from the folder on the computer, to the editing studio. Once finished with editing, it would be time to export the movie and when it renders, you check if everything is fit into the place. We did not get to do an example on the editing studio, but my teacher showed us how to get on it and use it. She also said that we would have to use the application with patience, for it can crash and not save your progress on your film. She made sure that we understood that we have to let the raw footage load after dragging it onto a track and want to begin using it. Personally, I see editing as a longer process than planning and studying. The reason being that you have to get all your footage ready, and then start cutting clips, removing audio, adding titles, and creating voiceovers.

Before dumping, I will create a folder for our commercial footage on my student desktop. After, I will connect the SD reader to the USB port, and find my footage on the SD card. This process takes a bit long because I am looking for the right footage to highlight and place into the"commercial folder." I would look for the footage in the folders labeled 'DCIM' or 'private--->AVCHD.' Once I am finished dumping the footage, I will continue with importing the footage onto Pinnacle Studios, which is the editing studio we will be using at school on the desktops. Once I am in the studio, I will click 'File' and start a new movie, which will clear whatever is there at the start (to start fresh). To import the footage, I click import in the application, and click on the plus sign which is found next to 'Desktop.' The takes show up, and the ones I want to use, I will check mark and continue. My raw footage will show in a large box on the top left.

To begin editing, raw footage is dragged down onto the track labeled 'AV2' and this is meant for film. If you do not let the footage load completely, it may become corrupted, or it will crash the application. You can separate clips by clicking on the button that looks like a 'razor blade,' and it will say split clip. You can right click on a clip of a scene to adjust the speed (make it faster, slow it down, and reverse the clip). If my group wants to add transitions, change the lighting(color), or add sound affects. If I would like to mute a certain sound, I would detach the audio from that clip when you right click with the mouse. In order to begin exporting, I would save the movie into the 'commercial folder' and click export. When it is exporting, the movie is rendering and that is when all the clips are sticking together. This is when I would view the movie and check if everything is the way it seems.

Planning Blog for Vans Commercial

Everything needs a plan, especially in film. Today, my group and I will be planning for our Vans commercial. I assume that the actual filming would not take long, except if our plan does not go the way we want to and we have to do multiple takes. We will have different locations of filming with a variety of actors and props. Also a back up plan would be needed, just in case the weather does not cooperate on our filming days.

Mis En Scene

• Props for out commercial would be skateboards, backpacks, and school supplies in a class. We need these to complete the theme for back to school for a skater kid
• Main edition to costumes would be the actual shoes and different styles of them. Also there will be some apparel that the brand offers and other skater-type clothing. This includes, flannels, beanies, hoodies, ripped jeans, and other delinquent styles. 
• There are different locations where we can shoot a skating commercial. Since we are only allowed to be on campus, we made our theme back to school. We plan on filming in the bus loop in front of the media center. Including the stairs that go up to it. Senior patio is another option if it is a sunny day. In a quick location, there would be covered passageways. 

Back up plan

If the weather gets out of hand, and it begins to rain (especially in Florida), we will only be in areas where its covered. The only part that does not have “shelter” is the senior patio and there would be no problem if it rains because we would use the bus loop and covered hallways. If one of the actors aren’t here, we will substitute another classmate. Also if our “professional” skater is not present the day we are filming those scenes, then I will go on youtube to have a quick crash course on a few skating tricks. 

Schedule

10/11- Planning Commercial

10/15-Storyboard 

10/21-Quick Lesson and maybe with free time we can film a few scenes

10/23- Full day of filming

10/25- Finish whatever my group needs to film and we will begin editing.

10/29- Finish editing by the end of class (Due that day)

Research Conventions and Codes

Commercial on Vans shoes and apparel

My group and I viewed shoe commercials on YouTube to get an idea on how we need to film our commercial. Then we looked at Vans commercials specifically to see how the product itself is. We identified that Regular commercials are usually of people tying their shoes, and wearing many different styles. The music of each commercial is up beat. There are close up shots of the shoes, and it cuts to a different situation/action that involves the shoes (skating, running, walking, dancing, etc). Examples of Cross cutting to a person wanting to take action, and cuts to her running to the road. 

Their trademark is “Off the Wall” and usually INSERT it at the end of the commercial. The logo w ould pop up in the scene when the camera moves (pans or tilts) to a different part in the situation. Also in other commercials, there is a product shot where it shows their new styles and where the consumers could get them. We plan to take still shots of the shoes to insert at the end of the commercial to showcase the entire collection we have shown

With my group, we plan on bringing in our own pairs of vans to show the different styles. Also to have someone who skates in order to have a variety of action shots. We also want to have people wearing the apparel and accessories to show. We plan on editing the commercial with graphic matches and ending it with the logo. We plan on shooting in areas throughout the school like the track, courtyard, and hallways. We would go to the track and/or courtyard to shoot scenes with the skateboard showing tricks and close ups of the shoes on the skateboard

Introductory

Hi, my name is Mariapaula. I have been told that it's unique, but I am also asked if they can call me Maria or Paula for short. To get things straight, it is my full name. I live a somewhat ordinary life. I live with my family; my two older brothers have just moved back in. I was a pretty weird kid, but I'm not gonna lie, I still am. I have been going to school for so long, and somehow I made it to 10th grade. Anyway, to sum it up, my life has been good so far. There have been ups and downs, as my mind likes to interpret it. Regardless, I believe that I still have so much to look forward to. After I graduate high school, I plan on going to school even longer to pursue my dreams of being a Physician's Assistant. I have been asked what career I want to do ever since birth. Now it has been implanted in my brain to always work hard, especially in school. I am one of those students who gets really good grades and is always there to learn.

Speaking of learning, I get my education from Fort Lauderdale High. I was in a new environment last year and I hardly had friends; I felt like I needed some to feel more comfortable in school. I had made a few in some classes, especially ones in AICE. I am glad I go to Fort Lauderdale because I know they will provide the best education for me and with that, I can get into a good college. I am taking my last three AICE classes this year to finally earn my Cambridge Diploma. I am always pushed to do my best, coming from my teachers, my guidance counselor, and even my dad (who also works at the school.) Health Science 1 is a class I am excited about because I would be able to take an EMR class next year. Other classes on my schedule are Chemistry Honors, Pre-calculus, AP Spanish, AICE English, AICE European History, and finally AICE Media Studies.

AICE Media Studies was a class I was excited to put on my course card last year, because learning about producing and filming is really interesting to me, and doing it with my friends would be a fun process. A good thing to say so far is that I am enjoying it. We will be starting group work on our commercials next week and I find that really exciting because I get to work with my friends on this project. My teacher wants the best for us and has been teaching my class everything we need to know. She wants us to excel on the AICE exam, so she has been teaching us vocab on Camera angles, shots, and movement, sound and editing in a film, and not to forget the Mis en Scene of a movie, show, or play. It has been quite difficult to keep up with the terms, but I will eventually be able to state them all with no struggle. I am glad she is one of those teachers where you can relate to her. Also that she helps us practice how the exam would be in May. Passing this exam would not just give me one of my credits for my diploma, but also give me the feeling of accomplishment by being able to learn a lot in this course and finishing it successfully. I will talk more about this sometime in the future. Thank you for reading.